Last week, we introduced our corporate identity with our new Pay Off: Let’s Innovate Together.

Today, we would like to delve into the meaning behind these words for us and discuss the concept of Value Added Partner (VAP) through the specific significance of the values that guide us in that direction.

We’ll tell you everything below.

We are a Value Added Partner for clients, manufacturers, and suppliers, and we want to continue being so, working together for the well-being of all.

What does VAP mean for us?

We’ll explain it through the six values we display in our wheel: Partnership, One Team, Innovation, Integrity, Professionalism, and Agility.

➡️ When talking about Partnership, we want to make it clear that from the first contact, we value clients and suppliers as partners for a win-win strategy and a long-term relationship. For us, it’s not about a one-time transaction; it’s about a journey over time where we grow and evolve together.

With the goal of making a relationship with us valuable for our partner, we focus on being helpful first and then, if possible, propose various solutions we can offer. Our objective is not to sell a product but to facilitate a solution that helps with the problem.

The difference in approach is substantial both from a mental and implementation standpoint and, in perspective, is an advantage for everyone.

Customer attention takes the form of training strategies, joint marketing, business creation, system engineering, development, and even commercial services when necessary.

When it comes to providing value for the seller, the approach is similar: continuously listening and collaborating, supporting them in market knowledge, co-marketing, pre and post-technical sales, and training.

🙌 Partnership is a value that has been part of our DNA since the foundation of the company and is now expressed and taking greater shape.

➡️ Regarding the value of One Team, we believe that only through teamwork based on trust, dialogue, and responsibility is it possible to achieve great objectives.

We know there is still a way to go and much to improve in this aspect, but the direction is set.

Andrea Guidi further explores this in her LinkedIn post that we leave here.

➡️ Regarding Innovation, we constantly work on finding technological solutions from providers and services that are new and efficient, with the aim of improving the response to our clients’ needs.

Over the years, we have introduced innovative products to the market, some of which have become leaders in their areas.

To further structure this activity, we have recently established a new technical-commercial team that proactively seeks and validates new and promising international solutions.

Innovation also permeates our professional services, as in our educational activities, where we strive to improve the accessibility and effectiveness of courses by transforming methods and techniques.

➡️ Fairness. We act with honesty in every phase of the processes, fulfilling commitments and regulations. For us, integrity is much more than complying with legality. Integrity is an objective value that we want to mean correctness, loyalty, and ethics in relationships. It is also an inherent value in our organization since its foundation.

➡️ Reliability. We operate with competence, quality, and reliability thanks to the deep accumulated experience and continuous updating. This applies not only to technicians, naturally, but also to sales, marketing, and administrative roles.

The key is to continuously care for theoretical preparation and training in the field.

And, last but not least, a truly important value for us:

➡️ Agility. We adapt promptly and flexibly to behaviors, processes, and solutions to meet the needs of our partners. Acting as a network, overcoming hierarchies, knowing how to exchange, taking immediate responsibilities when needed, adapting to solve new and difficult situations. Our partner network attests to this.

As Spiderman said, “With great power comes great responsibility.”

Our responsibility is to continue maintaining and enhancing these values that are so important to us, values that define us as what we are for manufacturers, clients, and suppliers: a Value Added Partner (VAP).

Thank you for helping us continue to grow as a VAP!